Office and Digital Marketing Coordinator

As we develop our operations in Ado-Ekiti, we are looking for a highly organised, proactive and digitally competent Office & Digital Marketing Coordinator to support the day-to-day running of the office and coordinate our digital communication, social media activities and advertising.

This is a practical role for someone who can take responsibility, work independently, communicate professionally with clients and students, and ensure that office and marketing activities are properly coordinated.

KEY RESPONSIBILITIES

Office Administration

• Coordinate the day-to-day administrative activities of the office.
• Ensure the office is organised, professional and ready for daily operations.
• Receive and attend to students, clients, visitors and enquiries professionally.
• Manage incoming calls, WhatsApp messages, emails and general enquiries.
• Record and follow up enquiries from prospective students and clients.
• Assist with student registration, onboarding and appointment scheduling.
• Maintain accurate student, client and office records.
• Prepare, organise and file administrative documents.
• Monitor office supplies and report when items need to be replenished.
• Maintain attendance records and support basic student administration.
• Coordinate meetings, appointments and internal activities.
• Support the organisation of seminars, information sessions, training activities and other Altiora events.
• Liaise with instructors, students, clients and management as required.
• Maintain confidentiality when handling company, student and client information.
• Carry out other reasonable administrative duties required for the smooth running of the office.

Social Media and Digital Marketing

• Manage Altiora's day-to-day social media activities.
• Create, prepare and schedule engaging content for platforms such as Facebook, Instagram, TikTok, LinkedIn and WhatsApp Business, as applicable.
• Develop content around German language training, courses, student opportunities, international education, career pathways, events and company activities.
• Create simple but professional graphics and promotional materials using Canva or similar tools.
• Write clear and engaging captions and promotional copy.
• Respond promptly and professionally to social media comments, direct messages and enquiries.
• Monitor social media activity and identify potential student and client leads.
• Maintain a consistent and professional Altiora brand image across digital platforms.
• Support the promotion of German language courses, events, seminars and other company services.
• Assist with paid social media advertising campaigns.
• Set up, monitor and report on advertising campaigns under management direction.
• Track enquiries generated from advertisements and maintain basic lead records.
• Monitor engagement, reach, enquiries and other relevant marketing performance indicators.
• Identify effective content and promotional opportunities.
• Support the continuous improvement of Altiora's digital marketing activities.

Lead Management and Customer Communication

• Respond promptly to enquiries received through social media, WhatsApp, email and other channels.
• Provide accurate first-line information about available courses and services.
• Record prospective student and client details.
• Follow up leads appropriately and professionally.
• Escalate complex enquiries to the appropriate member of management.
• Maintain a simple and organised enquiry and lead-tracking system.
• Help convert genuine enquiries into registrations and appointments.

REQUIREMENTS

The ideal candidate should have:

• A minimum of OND, HND or equivalent qualification in Business Administration, Marketing, Mass Communication, Management, Information Technology or a related field. Relevant practical experience may also be considered.
• Previous experience in office administration, customer service, digital marketing, social media management or a similar role.
• Strong written and spoken English.
• Good computer skills and confidence using Microsoft Word, Excel, PowerPoint, email and internet-based tools.
• Practical experience using social media platforms for business purposes.
• Experience using Canva or similar graphic design tools.
• Basic understanding of digital advertising, particularly Facebook and Instagram advertising.
• Good understanding of WhatsApp Business.
• Ability to create attractive and professional social media content.
• Ability to write clear, engaging and professional captions.
• Good organisational and time-management skills.
• Excellent communication and interpersonal skills.
• Ability to manage several tasks without losing attention to detail.
• Professional appearance and attitude.
• Ability to work independently and take initiative.
• Good customer service skills.
• Strong attention to detail and accuracy.
• Willingness to learn and adapt as the company grows.

DESIRABLE DIGITAL MARKETING SKILLS

Candidates with experience in the following will have an advantage:

• Meta Business Suite
• Facebook and Instagram Ads Manager
• Canva
• TikTok Business
• LinkedIn
• WhatsApp Business
• Google Business Profile
• Basic social media analytics
• Lead generation and lead tracking
• Content planning and scheduling
• Basic video editing for social media
• Mobile photography and short-form video content
• Basic SEO and digital marketing principles

PERSONAL QUALITIES

We are looking for someone who is:

• Responsible and dependable.
• Organised and proactive.
• Friendly and approachable.
• Professional when dealing with students and clients.
• Creative and willing to contribute ideas.
• Comfortable speaking with people.
• Able to work with limited supervision.
• Willing to learn new systems and digital tools.
• Able to maintain confidentiality.
• Results-oriented and committed to completing tasks properly.