Regional Sales Manager

Job Summary:

The successful candidate will be responsible for developing and executing regional sales strategies, managing sales teams, building strong customer relationships, identifying new business opportunities, and consistently achieving revenue and market share targets.

The ideal candidate should have strong commercial acumen, excellent leadership skills, a proven track record in sales, and a good understanding of the cosmetics and Lagos market.

Responsibilities:

Sales Strategy & Revenue Growth

• Develop and implement effective regional sales strategies aligned with company objectives.
• Drive revenue, profitability, customer acquisition, and market-share growth within the assigned territory.
• Set and monitor monthly, quarterly, and annual sales targets.
• Identify new markets, customer segments, products, and revenue opportunities.
• Monitor market trends, competitor activities, pricing, and customer needs.

Team Leadership & Management

• Lead, coach, motivate, and develop the regional sales team.
• Set individual and team sales targets and performance expectations.
• Conduct regular performance reviews and provide constructive feedback.
• Identify training and development needs and support continuous improvement.
• Promote accountability, discipline, teamwork, and a strong performance culture.

Business Development

• Identify and pursue new business opportunities within the region.
• Build relationships with key customers, distributors, retailers, corporate clients, and strategic partners.
• Develop and maintain a strong regional sales pipeline.
• Negotiate commercial agreements and contracts within approved company guidelines.
• Strengthen customer retention and increase repeat business.

Territory & Distribution Management

• Develop and maintain effective territory coverage plans.
• Manage distributors, dealers, agents, and other sales channels where applicable.
• Ensure products/services are adequately represented and available across the region.
• Monitor distribution, stock levels, sales activities, and route-to-market effectiveness.
• Identify gaps in market coverage and implement corrective actions.

Sales Performance & Reporting

• Track regional sales performance against targets and budgets.
• Prepare accurate weekly, monthly, and quarterly sales reports.
• Analyse sales data and use insights to improve performance.
• Forecast sales and provide management with reliable market intelligence.
• Recommend strategies to address under-performing territories, products, or sales channels.

Customer & Stakeholder Management

• Maintain strong relationships with key customers and stakeholders.
• Handle escalated customer issues and ensure timely resolution.
• Represent the company at relevant meetings, trade events, exhibitions, and industry activities.
• Gather customer feedback and communicate market insights to management and other departments.

Compliance & Operational Excellence

• Ensure the sales team operates in accordance with company policies and procedures.
• Maintain accurate customer, sales, and territory records.
• Monitor sales expenses and ensure effective use of company resources.
• Ensure compliance with applicable Nigerian laws, regulations, and industry requirements.

Only shortlisted applicants will be contacted for interview.