Sales Executive

For over three decades, SIMS Nigeria Limited has grown from a single store to a nationwide business in the consumer electronics space with locations across Nigeria. Our journey of consistent growth and dedication has been driven by a commitment to quality in every aspect of our business. From our highly skilled and well-informed staff to the innovations and processes we bring to bear to ensure each customer receives top-tier service and dependable products.

With pride, we believe we are on a journey to building a legacy rooted in trust, innovation, and exceptional standards riding on our partnership with Samsung, Royal Electronics, Panasonic, Philips, Beko, Kenwood, Powermatic, and many others. Our values continue to guide us, allowing SIMS Nigeria Limited to thrive in a constantly evolving market while delivering lasting value to our customers, partners, and people across Nigeria. With premium products and unmatched service, we are honored to represent these trusted brands in Nigeria, bringing innovation and quality products directly to our customers with the sole aim of enriching their lives.

As we continue to expand and adapt to meet the growing needs of our market, SIMS Nigeria Limited remains committed to setting the standard in product quality and service across the nation.

We are recruiting to fill the position below:

Job Title: Sales Executive (Modern Trade)

Location: Ibadan, Oyo
Employment Type: Full-time

Role Overview

• We are seeking a dynamic and commercially driven Modern Trade Sales Executive to drive sales growth across key retail accounts and organized trade channels.
• The ideal candidate will manage relationships with supermarkets, hypermarkets, and chain stores, develop channel strategies, improve product visibility, and drive revenue growth within the modern trade landscape.

Key Responsibilities

• Develop and execute sales strategies to grow revenue within the modern trade channel.
• Build and manage strong relationships with key retail accounts, buyers, and category managers.
• Negotiate trading terms, promotions, shelf placement, and visibility initiatives to enhance brand presence.
• Monitor sales performance, stock availability, and market trends to identify growth opportunities.
• Collaborate with internal teams to ensure seamless execution of promotions, account management, and customer satisfaction.

Key Requirements

• Bachelor’s Degree in Business, Marketing, or related field, with relevant experience in a similar role with 3-4 years experience is required
• Proven experience in Modern Trade Sales, Key Account Management, FMCG Sales, or Channel Development.
• Strong negotiation, relationship management, and commercial acumen.
• Good understanding of organized retail and modern trade operations.
• Strong analytical, communication, and reporting skills.