Sales Manager

ZBOM is a furniture and fittings company. We providecustomized design and services for one-stop home solution. It provides comprehensive home solutions from kitchens to entire homes for millions of families worldwide.

We are recruiting to fill the position below:

Job Title: Sales Manager

Location: Area 11, Abuja (FCT)
Employment Type: Full-time
Reports to: Showroom Manager with a dotted line to the Senior BD Manager

Role Summary

• Zbom Homes is seeking an experienced leader for the role of Sales Manager in Nigeria. This individual will play an integral role in creating company-wide Go-to-market strategy, designing creative campaigns, benchmarking the performance of all campaigns, effectively utilising marketing analytics, and ultimately driving the initiatives responsible for attracting potential customers as well as retaining existing ones.
• The candidate is expected to drive sales through effective marketing campaigns, drive sustainable revenue growth, lead, manage and motivate the sales team under him/her and coordinate and implement all marketing campaigns in the field. This role combines strategic sales leadership, key account management, and showroom oversight, with a strong focus on building long-term relationships with architects, developers, contractors, and high-value clients.
• We are looking for someone who has solid experience in banking sales, target-based functions, experience selling modular or flat-pack furniture solutions, managing customer relationships and loves to grow customer satisfaction, develop and execute sales strategies

Key Responsibilities
Sales Leadership, Strategy and Operations:

• Design a go-to-market strategy for the company to drive growth of the customer base by 10x in 1 year.
• Devise an effective marketing plan and engagement process to build and sustain the customer base.
• Organize promotional events at our to create mass awareness and develop market campaigns that resonate with customers’ aspirations.
• Develop strategies for organizing focus groups that can provide relevant insights that can be used to define the right set of marketing plan.
• Communicate with senior management about marketing initiatives and project metrics.
• Build a measurement system for determining the success of each marketing program. Measure and report performance of all campaigns and assess against goals (ROI and KPIs).
• Develop and implement comprehensive sales strategies to achieve revenue, growth, and market penetration targets.
• Set, monitor, and report on monthly, quarterly, and annual sales KPIs, including pipeline value, conversion rates, and average deal size.
• Lead, coach, and motivate the sales team to consistently meet or exceed targets.
• Oversee showroom sales operations, ensuring high standards of customer engagement and brand representation.

Business Development & Key Accounts:

• Identify and pursue new business opportunities with architects, interior designers, property developers, contractors, and corporate clients.
• Build and maintain strong, long-term relationships with key accounts and strategic partners.
• Lead negotiations for high-value and complex sales deals, ensuring profitable and sustainable agreements.
• Represent the company at industry events, trade fairs, and networking forums to drive brand visibility and partnerships.

Customer Experience & Sales Execution:

• Personally manage high-value or strategic client engagements, from needs assessment through proposal, closing, and post-sale support.
• Oversee the preparation of compelling sales proposals, quotations, and project timelines.
• Ensure seamless coordination with design, production, and installation teams to deliver projects on time and to specification.
• Champion customer satisfaction, retention, and referral generation.

Overall Leadership and Management:

• Lead overall go-to-market strategy across the entire product and services portfolio that Zbom offers to customers across several states in Nigeria.
• Prepare and manage the marketing budget at Zbom Nigeria level.
• Ensure the sales and operations team is seamlessly plugged in the marketing activities to ensure ongoing customer acquisition and product sales.
• Mentor direct reports to cultivate skills that make our B2C strategy successful on the ground.
• Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spending, and increase marketing reach.
• Prepare marketing reports by collecting, analyzing, and summarizing campaign and sales data.

Go to market strategy and managing marketing campaigns:

• Manage the execution of marketing plans and programs, both short- and medium-term, to support sales and revenue objectives.
• Develop B2C sales campaigns to capitalize on high-end customers and new project developments by realtors and interior decor companies, and encourage our customers to acquire modern custom-made products, etc.
• Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints.
• Identify strategically aligned local partnership opportunities (traditional and non-traditional) and develop local programs (including outlet visibility and activation) to support.

Required Skills and Competencies

• Bachelor’s Degree is required.
• MBA (with Marketing concentration) is strongly preferred.
• 7+ years of total experience in Consumer Marketing function (B2C) with a preference to the ones who are exposed to target driven sales and experience selling modular or flat pack furniture solutions.
• Experience in Banking sales or investment sales is a plus
• Proven track record of innovative consumer marketing accomplishments/high impact results (based on metrics/ROI)
• Existing relationships with architects, interior designers, or property developers.
• Familiarity with 3D configuration tools or presentation software.
• Knowledge of Nigeria’s real estate and construction market dynamics.
• Strong closing skills and ability to negotiate win-win agreements.
• Empathetic approach to understanding client needs and delivering tailored solutions.
• Quickly learn technical specifications and communicate benefits clearly.
• Ability to work under pressure and to meet deadlines in an independent capacity. To be a self-starter and self-motivator, working effectively with minimal direction
• Strong in storytelling and have excellent communication skills.
• Analytically inclined with ability to run numbers to determine ROI and effectiveness of campaigns.
• Establishes long-term client partnerships and referral networks.
• Drives personal performance and thrives in a target-driven environment.
• Works seamlessly with cross-functional teams to ensure end-to-end customer satisfaction.
• Demonstrated track record of consistently meeting or exceeding sales targets.
• Proficiency in using CRM software and the Microsoft Office suite.
• Ability to travel locally for client visits and industry events.
• Valid driver’s license and clean driving record.
• Based in the showroom with a hybrid mix of in-store customer engagement and off-site client visits.
• Fast-paced retail atmosphere with peak periods during weekends and promotional events.
• Occasional participation in trade fairs, industry conferences, and community shows.
• Requires standing for extended periods, product demonstrations, and carrying sample materials (up to 10kg).
• High proficiency with Google Suite, Microsoft Office, and modern collaboration tools (Slack, ClickUp, Asana).
• Strong commercial acumen with an understanding of multi-sector business dynamics (Energy, Real Estate, Hospitality, Retail).
• Excellent research skills with an innate curiosity for current affairs and global markets.
• Influential Leader. Knows how to build, communicate, and defend a position and has a demonstrated ability to engage and influence others—up, down, and across—to effectively lead.

Compensation
Salary is negotiable and will be based on qualifications, experience, and demonstrated competencies.