Social Media Manager

Salve Consulting Limited - Our client, a notable fashion brand looking to expand our digital footprint, is recruiting to fill the position below:

Job Title: Social Media Manager

Location: Lagos

Employment Type: Full-time

About the Role

• We are looking for an experienced and commercially minded Social Media Manager who understands fashion, content and digital audiences.
• The ideal candidate will bring strong creative judgment, a clear point of view and the confidence to challenge ideas where necessary, while developing content that strengthens the brand and drives engagement and sales.

Key Responsibilities

• Develop and execute a social media strategy to grow the brand's online presence across all platforms (Instagram, TikTok, Facebook, and others as needed)
• Create original photo and video content that showcases the brand, its offerings, and its story
• Plan, schedule, and manage day-to-day posting across all social media accounts
• Respond promptly and professionally to messages, comments, and DMs across all platforms
• Monitor trends and identify opportunities to keep the brand's content fresh and engaging
• Track performance metrics and adjust content strategy based on what's working
• Coordinate with the wider team to align content with new arrivals, promotions, and brand milestones
• Attend and capture content at physical shoots, events, and other brand activities as required
• Maintain a consistent brand voice and visual identity across all platforms

Requirements

• Minimum of 4 years' experience in social media management
• Strong photography and videography skills, with the ability to shoot and edit content independently
• Proven experience managing social media accounts and growing an online audience
• Excellent written communication skills for captions, responses, and community engagement
• Familiarity with content trends across Instagram, TikTok, and other major platforms
• Ability to work onsite, with availability for physical shoots and events, including outside regular hours where necessary
• Strong understanding of fashion, fabrics, and the target fashion consumer, with the ability to translate products into compelling social media content.
• Strong creative judgment and a clear point of view, with the confidence to recommend what will and will not work for the brand.
• Commercial awareness, with an understanding of how social media content can drive enquiries, engagement, and sales, not just followers.
• Strong understanding of visual storytelling and content that creates desire around fashion and fabrics.
• Ability to distinguish meaningful trends from trends that do not align with the brand.
• A strong portfolio or examples of previous work.

Salary
N300,000 - N350,000 per month.