Social Media Manager

Salve Consulting Limited is a dynamic and impact-driven organization dedicated to advancing gender equity, political inclusion, and governance reform. Our mission is to design and implement high-impact interventions that promote access to resources, representation, and opportunities for women across various sectors.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location:  Lagos
Employment Type: Contract (Hybrid)

Role Overview

• We are seeking a creative, strategic, and performance-driven Social Media Manager to strengthen our digital presence and support business growth through effective online engagement.
• The ideal candidate will be responsible for managing the company’s social media platforms, developing high-quality multimedia content, executing paid campaigns, and implementing digital strategies that drive brand awareness, and audience engagement
• This role requires a strong understanding of content marketing, digital advertising, analytics, and customer engagement across multiple digital channels.

Key Responsibilties
Social Media Management:

• Manage and oversee all company social media platforms including Instagram, Facebook, Instagram, LinkedIn, X (Twitter), and other relevant channels.
• Develop,maintain, and execute a structured content calendar aligned with businessobjectivesand marketing campaigns.
• Ensure consistent posting schedules to improve brand visibility, audience engagement, and community growth.
• Monitor social media interactions and respond to comments, direct messages, inquiries, and online reviews professionally and promptly.
• Stay updated on social media trends, platform updates, and emerging digital opportunities.

Content Strategy & Creation:

• Develop and execute engaging digital content strategies tailored to target audiences across various platforms.
• Create compelling multimedia content including graphics, short-form videos, captions, and promotional materials.
• Produce and edit high-quality video content for marketing campaigns, brand storytelling, and audience engagement.
• Collaborate with internal teams to ensure content aligns with brand identity, marketingobjectives, and campaign goals.
• Curate relevant industry-related content to maintain audience engagement and thought leadership positioning.

Digital Marketing&Campaign Management:

• Develop and execute digital marketing campaigns that support brand awareness, audience engagement, and online visibility.
• Manage andoptimizepaid advertising campaigns across Meta, Google, TikTok, and other digital platforms.
• Support the planning and execution of promotional campaigns, product/service awareness initiatives, and online activations.
• Monitor campaign performance metrics including reach, engagement, impressions, click-through rates, and audience growth.

Analytics & Performance Optimization:

• Track, analyze, and interpret social media and digital marketing performance data.
• Prepare periodic performance reports with insights, recommendations, and growth opportunities.
• Optimizecontent strategies, paid campaigns, and audience targeting using data-driven insights.
• Conductcompetitorsand market analysis to identify trends and opportunities for brand positioning.

Collaboration & Brand Growth:

• Work closely with the Graphics Designer, Brand and Community Manager, and other internal stakeholders to execute cohesive marketing initiatives.
• Contribute creative ideas that improve online visibility, customer engagement, and community growth.
• Identify innovative digital opportunities to expand audience reach and improve brand performance.
• Support the execution of promotional campaigns, launches, and brand activations where required.

Requirements & Qualifications

• Bachelor's Degree in any discipline.
• 2–3 years’ experience in Social Media Management, Digital Marketing, or Content Creation.
• Strong knowledge of social media management tools, Meta Ads, Google Ads, TikTok Ads, and analytics platforms.
• Proficiencyin Canva, CapCut, Adobe Creative Suite, or other content/video editing tools.
• Demonstrated experience building and managing lead generation campaigns and conversion funnels.
• Strong copywriting, storytelling, and communication skills.
• Data-driven mindset with the ability to interpret analytics and implement performance improvements.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Experience working with e-commerce or service-based brands is an added advantage.

Core Competencies:

• Social Media Management
• Digital Marketing & Paid Advertising
• Content Strategy & Scheduling
• Video Content Creation & Editing
• Community Management
• Campaign Analytics & Reporting
• Email & SMS Marketing
• Creativity & Brand Storytelling
• Time Management & Collaboration.

Salary
N200,000 monthly.