Social Media Marketing Specialist

Bluetti is a global leader in clean energy technology, dedicated to delivering reliable and innovative solar power solutions to homes, businesses, and off-grid communities. With operations in over 110 countries and a growing presence in Nigeria, we specialize in portable power stations, solar generators, and modular energy storage systems that are reshaping how people access and use electricity.

At Bluetti, we believe in a future powered by sustainable energy. Our products are built using advanced LiFePO₄ battery technology, offering long-lasting performance, safety, and flexibility. We are committed to empowering underserved regions through clean, accessible power, supported by initiatives like Lighting An African Family (LAAF). Joining Bluetti means becoming part of a passionate, forward-thinking team that values innovation, problem-solving, and making a positive impact on people’s lives. If you're looking to build a meaningful career in the renewable energy space, Bluetti is the place for you.

We are recruiting to fill the position below:

Job Title: Social Media Marketing Specialist

Location: Ojota, Lagos
Employment Type: Full-time

About the Role

• We are looking for a creative and data-driven Social Media Marketing Specialist to grow our brand presence across Nigeria. You will own our social media channels, create engaging localized content, and drive user acquisition and engagement through both organic and paid campaigns.

Key Responsibilities

• Develop and execute social media strategies tailored to the Nigerian market across platforms including Instagram, TikTok, X (Twitter), Facebook, WhatsApp, and LinkedIn
• Create, curate, and schedule localized content (posts, videos, reels, stories) that resonates with Nigerian audiences and reflects local culture, trends, and languages (English, Pidgin, and key local languages where relevant)
• Plan and manage paid social campaigns (Meta Ads, TikTok Ads, Google Ads), including budget allocation, targeting, A/B testing, and performance optimization
• Identify, brief, and manage partnerships with Nigerian influencers, content creators, and micro-influencers; negotiate collaboration terms and track ROI
• Monitor social media trends, viral moments, and competitor activities in Nigeria; adapt content strategy quickly to capitalize on opportunities
• Engage with the online community: respond to comments and messages, manage brand reputation, and escalate customer issues appropriately
• Track, analyze, and report on KPIs (reach, engagement, follower growth, CTR, CAC, conversions) and translate insights into actionable improvements
• Collaborate with design, product, and sales teams to ensure brand consistency and support campaign launches

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field
• 2–4 years of social media marketing experience, preferably in the Nigerian or broader West African market
• Proven track record of growing social media accounts and running successful paid campaigns
• Deep understanding of Nigerian social media culture, slang, trending topics, and consumer behavior
• Strong copywriting and content creation skills; proficiency with tools like Canva, CapCut, or Adobe Creative Suite is a plus
• Experience with social media analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics)
• Strong communication skills, creativity, and ability to work in a fast-paced environment
• Fluency in English is required; proficiency in Nigerian Pidgin or a major local language is a strong advantage.