Social Media Specialist

Responsibilities
Social Media Management:

• Develop and execute social media strategies across Instagram, Facebook, TikTok, YouTube and X.
• Plan and manage content calendars to ensure consistent brand communication.
• Monitor platform performance, audience insights and social trends to optimize content and engagement.

Online Campaign Management:

• Plan and execute integrated digital campaigns for product launches and promotional activities etc.
• Coordinate with internal teams, agencies and partners to ensure effective campaign delivery.
• Track campaign performance, evaluate ROI and provide optimization recommendations.

PR & KOL Management:

• Build and manage a diversified media and KOL ecosystem tailored to Xiaomi and POCO's different brand positioning.
• Develop strategic partnerships with media outlets, agencies and creators to strengthen brand awareness and product influence.
• Lead end-to-end execution of PR and influencer campaigns, from planning, partner selection and budget negotiation to content approval, publication and performance evaluation.
• Produce high-quality communication materials, including press releases, media kits, campaign messaging and product narratives.
• Monitor campaign performance, media sentiment and industry trends, providing actionable insights to continuously improve PR effectiveness and ROI.
• Ensure all external communications are consistent with global brand guidelines while remaining relevant to the local market.

Offline Event Management:

• Plan and execute offline marketing activities, including product launches, channel meetings, fan events and campus activations.
• Coordinate with vendors and internal stakeholders to ensure timely event preparation and on-site execution.
• Manage event budgets, track project timelines and evaluate event performance for continuous improvement.

Marketing Budget Management:

• Manage marketing budgets and track project expenditures to ensure cost efficiency and budget compliance.
• Review quotations, evaluate vendors and optimize resource allocation to maximize marketing ROI.

Market & Competitor Analysis:

• Monitor market trends, competitor activities and consumer insights to identify growth opportunities.
• Analyze competitors' marketing strategies, product positioning and campaign performance.
• Provide actionable recommendations to support marketing planning and product launch strategies.

Skills requested:

• Proven experience in social media management, digital marketing and integrated marketing campaigns.
• Strong understanding of content marketing, social media trends, PR and influencer marketing.
• Experience in planning and executing online and offline marketing activities.
• Strong project management, communication and stakeholder management skills.
• Good analytical skills with the ability to interpret marketing data and competitor insights.
• Experience in budget management and vendor coordination is preferred.
• Passion for the tech industry, smartphones and consumer electronics.