Area Sales Manager

AAVA Brands Limited, a new generation company of Chanrai Summit Group (Fareast Mercantile Co. Limited), has been proudly serving Nigeria since 1890 and connects world-class brands to the Nigerian consumer, every day. Now under the umbrella of DP World, AAVA Brands Limited is further strengthened as a flexible and agile service provider. Keeping pace with the evolving needs of African consumers, we strive harder to make the right products available at the right place, in the right time.

We have dedicated our resources to supply chain management through the import / manufacture and distribution of products covering branded Food, Beverages and Fast Moving Consumer Goods for the best multi-nationals in the world. A product portfolio spanning 3,500 SKUs is managed by capable, professional teams, robust infrastructure, and strong delivery systems to ensure availability to consumers every day. As a socially responsible group, we have partnered with various NGOs such as the Tulsi Chanrai Foundation to support their social welfare initiatives.

We are recruiting to fill the position below:

Job Title: Area Sales Manager

Location: Enugu

Key Responsibilities

• Develop and execute sales strategies to achieve assigned targets.
• Lead, coach, and motivate the sales team to deliver results.
• Manage distributors, key customers, and business relationships.
• Drive product availability, visibility, and market penetration.
• Monitor sales performance, market trends, and competitor activities.
• Ensure effective territory coverage and route-to-market execution.
• Track sales targets and provide regular performance reports.
• Identify new business opportunities and drive revenue growth.
• Ensure compliance with company sales policies and processes

Requirements

• Bachelor's Degree in Business Administration, Marketing, or a related field.
• 3–5 years' experience in FMCG sales, preferably in a supervisory/management role.
• Proven track record of achieving sales targets.
• Strong knowledge of distribution and territory management.
• Excellent leadership, negotiation, and communication skills.
• Strong analytical and problem-solving abilities.
• Proficiency in Microsoft Excel and sales reporting tools.
• Willingness to travel within the assigned territory.

Key Competencies:

• Sales Leadership
• Territory Management
• Distributor Management
• Business Development
• Negotiation
• Market Analysis
• Team Management