Salary: ₦200,000 – ₦250,000 monthly, depending on experience
Job Summary
The successful candidate will be responsible for developing and implementing business growth strategies, managing marketing initiatives, identifying new revenue opportunities, and improving customer acquisition and retention across our retail channels.
The ideal candidate must understand the fashion retail market, possess strong commercial awareness, and demonstrate the ability to translate marketing activities into measurable business results.
Key Responsibilities
Business Development
- Identify and pursue new business opportunities, strategic partnerships, and revenue streams.
- Develop strategies to increase sales, customer acquisition, and market share.
- Build and maintain relationships with corporate clients, potential partners, and high-value customers.
- Research market trends, competitor activities, and customer preferences to identify growth opportunities.
- Develop business proposals, partnership pitches, and growth plans.
- Monitor business performance and recommend strategies for improving profitability.
Marketing Strategy and Execution
- Develop and implement marketing strategies aligned with the company's business objectives.
- Plan and execute promotional campaigns, seasonal sales, product launches, and customer engagement initiatives.
- Oversee digital marketing activities, including social media marketing, email marketing, website promotions, and search engine optimisation (SEO).
- Collaborate with the content and creative teams to develop engaging, sales-driven marketing materials.
- Explore influencer partnerships, fashion collaborations, and other brand awareness opportunities.
- Ensure consistent brand messaging across all marketing channels.
Sales Growth and Customer Engagement
- Develop initiatives to drive foot traffic and online sales across all store locations.
- Analyse sales reports, campaign performance, and customer feedback to identify areas for improvement.
- Develop customer retention strategies, loyalty initiatives, and repeat-purchase campaigns.
- Work closely with store managers to identify sales challenges and implement corrective actions.
- Track leads, conversion rates, campaign returns, and other key performance indicators.
Reporting and Performance Management
- Prepare monthly marketing and business development reports.
- Monitor marketing budgets and ensure effective use of company resources.
- Set measurable targets and track progress against agreed objectives.
- Provide management with recommendations based on market research, sales data, and campaign performance.
Requirements and Qualifications
- Bachelor's degree in Marketing, Business Administration, Sales, or a related field.
- Minimum of 3–5 years of relevant experience in business development, marketing, or sales management.
- Experience in fashion, retail, lifestyle, or consumer goods will be an advantage.
- Demonstrated ability to generate leads, develop partnerships, and drive sales growth.
- Strong knowledge of digital marketing, social media strategy, email marketing, and SEO.
- Proficiency in marketing analytics, reporting, and performance measurement.
- Excellent communication, negotiation, presentation, and relationship-management skills.
- Strong commercial awareness, strategic thinking, and problem-solving abilities.
- Ability to work independently, manage multiple projects, and meet deadlines.
Key Performance Indicators (KPIs)
Performance will be assessed based on:
- Growth in sales and revenue.
- Number and quality of new business partnerships secured.
- Customer acquisition and retention rates.
- Marketing campaign performance and return on investment.
- Growth in brand visibility, qualified leads, and customer engagement.
- Achievement of agreed monthly and quarterly business development targets.
Only shortlisted candidates will be contacted.