Digital Growth Manager

MyMedicalBank is a health technology company with a vision to revolutionise access to healthcare in Nigeria through creating digital solutions that connect consumers with healthcare providers, health information and their health records from their smartphone.

We are recruiting to fill the position below:

Job Title: Digital Growth Manager

Location: Lagos

Job Summary

• Utilize advanced digital marketing skills to attract a constant stream of paying customers to MyMedicalBank and drive organic downloads of the MyMedicalBank app.

Responsibilities

• Design, implement, test, iterate and scale growth marketing strategies that attract prospects and convert leads with minimal human interaction.
• Implement strategies to aggressively increase app download and drive online sales growth through maximizing traffic and conversion rates.
• Create contents to be utilized for sales copy, blogging, video, offers, promotions and social media feed.   
• Drive online sales growth through maximizing traffic, conversions, A/B testing and ROI
• Use knowledge of automated bid tools, real-time bidding, retargeting, Facebook’s algorithms, SEO and Google Ads to optimize campaigns.
• Create a retention strategy to drive repeat sales and loyalty of our customer base
• Keep up to date with the latest trends and changes in UI/UX and translate them into improvements for our website and app.
• Continually harvest insights from our data, and identify clear opportunities for digital growth and where to allocate the digital spend. Develop and maintain dashboards to easily digest actionable insights. 
• Develop the digital calendar, schedules and clear regular plans to deliver new customer focused objectives.
• Drive digital initiatives working with brand partnerships, influencers, media and others to identify opportunities to encourage usage of MyMedicalBank to access healthcare

Person Specifications

• Strong digital marketing experience with a successful track record in sustainable customer acquisition, conversion and retention across paid and organic marketing channels. 
• Excellent working knowledge of Google Analytics, Google Ads, Facebook Business Manager, Content Marketing and Social Media Marketing
• Experience with Zoho CRM, Zoho Campaigns, Zoho Analytics and Email Marketing.
• Excellent understanding of B2B2C model, SEO, SEM and paid digital media.
• Good understanding of how a CMS works (Wordpress preferred) and basic knowledge of HTML. 
• Strong analytical and strategic thinking skills with the ability to turn complex datasets into insights that drive solutions and strategies.
• Skilled at applying a customer journey mindset to remove blockers, build automation and engagement across multiple channels.
• Ideally some basic knowledge of graphic design. 
• Experience with creating high impact digital content including sales copy, pitches, templates, automated funnels articles and videos 
• Experience of working in a fast-paced and ambitious high growth environment 
• Knowledge of trends in the healthcare/ ICT industry an advantage.