Digital Marketer

At DuoTech HR Consulting, we understand that the success of any organization lies in its people. We are a leading HR Tech company dedicated to empowering businesses with innovative solutions and cutting-edge technology to transform their human resources practices.

With years of expertise in the HR industry, we have a deep understanding of the challenges faced by businesses today. We believe that every company, regardless of its size or industry, deserves access to top-tier HR solutions that drive growth, improve employee engagement, and maximize productivity.

We are recruiting to fill the position below:

Job Title: Digital Marketer / Social Media Manager (Female)

Location: Maitama, Abuja (FCT)
Employment Type: Full-time

Job Summary

• We are seeking a results-driven Digital Marketer / Social Media Manager with 3–5 years of relevant experience to lead digital marketing activities, manage the organisation’s social media presence, and drive measurable growth in brand visibility, audience engagement, lead generation, and customer acquisition.
• The successful candidate will develop and execute digital marketing strategies, create compelling content, manage social media platforms, oversee paid advertising campaigns, and use performance analytics to improve marketing outcomes. The ideal candidate combines creativity with commercial awareness and can translate marketing activities into tangible business results.

Key Responsibilities

• Develop and implement integrated digital marketing and social media strategies aligned with the organisation’s business objectives.
• Manage the organisation’s social media accounts, including content planning, publishing, community engagement, and brand consistency.
• Create and coordinate engaging marketing content, including graphics, short-form videos, copy, campaign creatives, and promotional materials.
• Develop and maintain a structured content calendar across relevant digital platforms.
• Plan, execute, and optimise paid digital advertising campaigns across platforms such as Meta Ads, Google Ads, and other relevant channels.
• Drive lead generation, audience growth, customer engagement, and conversion through targeted digital campaigns.
• Monitor digital marketing performance using platform analytics, Google Analytics, and other relevant reporting tools.
• Prepare regular marketing performance reports, identify trends, and recommend data-driven improvements.
• Apply SEO principles to improve website visibility, search rankings, and organic traffic.
• Coordinate email marketing, digital promotions, and remarketing campaigns where applicable.
• Monitor industry trends, competitor activities, audience behaviour, and emerging digital marketing opportunities.
• Ensure consistent brand messaging across all digital communication channels.
• Manage online enquiries and comments professionally, escalating customer concerns where necessary.
• Collaborate with management, sales, and other relevant teams to align marketing campaigns with business priorities.
• Manage marketing budgets, campaign timelines, and external creative resources where applicable.
• Maintain an organised digital asset library and ensure timely delivery of marketing activities.

Key Performance Indicators (KPIs)
Performance will be assessed against agreed business objectives, including:

• Growth in relevant social media audiences and brand reach.
• Quality and consistency of content production and publication.
• Engagement rates and audience interaction.
• Qualified leads generated through digital channels.
• Lead-to-customer conversion rates, where applicable.
• Paid campaign performance, including cost per lead and return on advertising spend where measurable.
• Website traffic, organic search visibility, and digital enquiries.
• Campaign delivery within approved budgets and timelines.
• Accuracy and timeliness of marketing reports.

Qualifications and Experience

• Bachelor’s Degree or HND in Marketing, Mass Communication, Business Administration, Digital Media, or a related discipline.
• 3–5 years of proven experience in digital marketing, social media management, or a comparable role.
• Demonstrable experience managing business social media accounts and executing digital marketing campaigns.
• Evidence of successful campaigns involving audience growth, lead generation, engagement, or customer acquisition.
• Experience with paid advertising, content development, and digital marketing analytics.
• A portfolio of previous campaigns, content, or measurable marketing results is an advantage.

Required Skills and Competencies:

• Strong written communication, copywriting, and storytelling skills.
• Practical proficiency in major social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and YouTube, as relevant to the business.
• Working knowledge of Meta Ads Manager, Google Ads, SEO, and web analytics.
• Proficiency in content creation tools such as Canva, Adobe Creative Suite, CapCut, or equivalent platforms.
• Ability to interpret marketing data and translate insights into actionable strategies.
• Strong understanding of digital audience behaviour, lead funnels, and conversion optimisation.
• Excellent organisational, project management, and time management skills.
• Creativity, initiative, attention to detail, and commercial awareness.
• Ability to work independently, manage multiple campaigns, and meet deadlines.
• Strong interpersonal skills and the ability to collaborate effectively across teams.