Marketer

Industry: Travel and Tourism

Job Summary

• We are seeking a proactive, persuasive, and results-driven Marketing Officer to promote the company's travel and tourism services, attract new customers, generate sales leads, and increase revenue.
• The successful candidate will be responsible for identifying potential customers, promoting travel packages and tour services, developing marketing strategies, building client relationships, and converting prospects into paying customers.
• The ideal candidate should possess strong communication, sales, negotiation, and interpersonal skills, with the ability to work towards sales targets and contribute to the company's growth.

Key Responsibilities

Marketing and Promotion:

• Promote the company's travel packages, holiday tours, flight bookings, hotel reservations, visa assistance services, and other travel-related offerings, where applicable.
• Develop and implement marketing strategies to increase brand awareness and attract new customers.
• Identify suitable marketing channels to reach individuals, families, corporate organisations, schools, religious groups, and other potential clients.
• Participate in promotional campaigns, networking events, exhibitions, and other marketing activities.
• Identify opportunities to promote seasonal travel offers and holiday packages.

Lead Generation and Sales:

• Identify and generate leads through direct marketing, referrals, networking, online channels, and other relevant methods.
• Contact prospective customers, present the company's services, and follow up on enquiries.
• Convert leads into confirmed bookings and paying customers.
• Work towards agreed monthly sales targets and revenue objectives.
• Maintain an organised database of prospective and existing customers.
• Follow up with interested prospects to improve conversion rates.

Client Relationship Management:

• Build and maintain positive relationships with new and existing customers.
• Understand customers' travel needs, preferences, and budgets.
• Provide accurate information about available travel packages, pricing, itineraries, and booking requirements.
• Follow up with customers to encourage repeat business and referrals.
• Address customer concerns professionally and escalate complex issues to the appropriate department.

Corporate Marketing and Partnerships:

• Identify potential corporate clients that require business travel, group tours, or holiday packages.
• Reach out to organisations, schools, travel agencies, event planners, and other potential business partners.
• Arrange meetings and presentations to introduce the company's services.
• Support the development of strategic partnerships that can generate new business opportunities.
• Maintain relationships with existing business partners to encourage continued collaboration.

Market Research and Competitor Analysis:

• Research travel trends, customer preferences, and market opportunities.
• Monitor competitors' travel packages, promotional strategies, and pricing.
• Identify new customer segments and potential markets for the company's services.
• Provide management with feedback on customer needs, market conditions, and opportunities for growth.

Reporting and Performance Monitoring:

• Prepare weekly and monthly marketing activity reports.
• Track leads generated, customer follow-ups, bookings secured, and sales revenue.
• Maintain accurate records of marketing activities and customer interactions.
• Provide recommendations for improving marketing performance and customer acquisition.
• Collaborate with the Business Development Manager and Social Media Officer to align marketing campaigns with the company's business objectives.

Key Performance Indicators (KPIs)
The Marketing Officer's performance will be evaluated based on:

• Number of qualified leads generated monthly.
• Number of new customers acquired.
• Conversion rate of leads into confirmed bookings.
• Monthly sales revenue generated.
• Achievement of assigned sales and marketing targets.
• Number of corporate clients and partnerships developed.
• Customer retention and referral rates.
• Timeliness and accuracy of marketing reports.

Qualifications and Requirements

• HND or Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field; relevant experience may also be considered.
• Previous experience in sales, marketing, customer acquisition, or business development is an advantage.
• Excellent verbal and written communication skills.
• Strong persuasion, negotiation, presentation, and relationship-building abilities.
• Ability to identify sales opportunities and work towards measurable targets.
• Good knowledge of Microsoft Office, email, and digital communication tools.
• Strong organisational, time-management, and problem-solving skills.
• Willingness to engage in direct marketing, client visits, networking, and follow-up activities.
• Knowledge of the travel and tourism industry is an added advantage.

​​​​​​​Compensation and Benefits

• Performance-based incentives or commissions, if approved by management.
• Opportunities for professional development and career growth.
• Other benefits in accordance with company policy.