Sales Manager

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business.

We are recruiting to fill the position below:

Job Title: Sales Manager – Traditional & Modern Trade

Location: Nigeria
Employment Type: Full-time

Job Summary

• We are looking for a proactive and results-driven Sales Manager to drive sales growth across Traditional Trade and Modern Trade channels. The primary focus of this role is developing strong customer relationships, expanding the dealer and distributor network, identifying new business opportunities, and growing sales within the assigned territory.
• The role includes supporting and guiding Sales Executives, but success will be measured primarily by market expansion, customer development, and sales performance.

Key Responsibilities

• Achieve assigned sales, distribution, and profitability targets.
• Develop and maintain strong relationships with dealers, distributors, retailers, supermarkets, and key accounts.
• Expand the company's dealer and reseller network within the territory.
• Identify and acquire new customers and business opportunities.
• Conduct regular customer visits to strengthen relationships and grow sales.
• Negotiate pricing, promotions, and commercial agreements with customers.
• Increase market coverage, product availability, and brand visibility.
• Monitor competitor activities and market trends to identify growth opportunities.
• Work closely with customers to understand their requirements and provide suitable solutions.
• Guide and support Sales Executives to ensure effective market execution and territory coverage.
• Prepare sales reports, forecasts, and market feedback for management.

Key Performance Indicators (KPIs)

• Achievement of sales and profitability targets.
• Growth in dealer and distributor network.
• Acquisition of new customers and accounts.
• Increase in market coverage and market share.
• Customer retention and satisfaction.
• Product availability and visibility across the territory.

Requirements

• Bachelor's Degree in Business, Marketing, or a related field preferred.
• 2-3 years of sales experience, preferably in Traditional Trade, Modern Trade, channel sales, or business development.
• Proven ability to build customer relationships and grow sales.
• Experience in dealer, distributor, or key account management is an advantage.
• Strong negotiation, communication, and presentation skills.
• Self-motivated, target-driven, and customer-focused.
• Good knowledge of Microsoft Office applications.
• Willingness to travel extensively
• Candidate will be required to travel

Salary Budget
N450,000 / Month