Senior Insurance Broking Marketer

Refine Concepts - Our client is a professional insurance broking company dedicated to helping clients manage risk through tailored insurance solutions and expert advisory.

They are recruiting to fill the position below:

Job Title: Senior Insurance Broking Marketer

Location: Lekki, Lagos 
Employment Type: Full-time

Job Summary

• Our client is seeking for a dynamic Senior Insurance Broking Marketer to join their team
• In this role, you'll lead strategic marketing initiatives, partner with senior management and cross-functional teams, and drive growth, brand visibility, and business development across the insurance broking space.

Key Responsibilities

• Lead the creation and execution of marketing strategies to promote insurance broking services and grow the client base.
• Oversee and enhance the company's brand identity across all channels, ensuring consistent messaging and positioning in line with the business goals.
• Conduct in-depth market research to identify industry trends, customer needs, and competitor strategies, providing actionable insights to influence marketing plans.
• Develop and execute multi-channel marketing campaigns (including digital, print, events, and direct marketing) to generate leads, increase customer engagement, and strengthen relationships.
• Create compelling content (e.g., brochures, case studies, website copy, newsletters, blog posts) that resonates with target audiences and drives business objectives.
• Work closely with brokers and account managers to create customer-focused marketing materials and communication strategies that drive retention and satisfaction.
• Develop targeted campaigns for lead generation, utilizing digital marketing tools and social media, while ensuring a strong pipeline of qualified prospects.
• Cultivate relationships with key industry stakeholders, including insurers, brokers, and partners, to enhance brand visibility and foster collaboration opportunities.
• Track, measure, and report on the performance of marketing campaigns, using data and analytics to assess ROI and optimize future strategies.
• Lead and mentor junior marketing staff while collaborating with cross-functional teams including sales, operations, and product development.

Requirements

• A Bachelor's Degree in Marketing, Business Administration, or related field.
• 5 - 7 years in marketing, including 3+ years in a senior role within insurance or financial services.
• Solid grasp of the insurance broking markets, trends, regulations, and client expectations.

Skills:

• Strong digital marketing skills — SEO, SEM, social media, marketing automation.
• Sharp analytical ability paired with creative, strategic thinking.
• Excellent communication and project management skills.
• A self-motivated, results-driven, customer-centric mindset.
• Ability to analyze data and generate actionable insights to drive marketing effectiveness.
• Creative and strategic thinking with the ability to innovate and solve problems.

Salary
N400,000 - N500,000 / Month.