Social Media Officer

JV Management Consulting - We are passionate about supporting businesses across Africa in order to help businesses achieve sustainable growth. With a team of experts and a wealth of experience, we specialise in providing innovative management solutions that empower organisations to thrive in today's dynamic and ever-evolving business landscape.

We are recruiting to fill the position below:

Job Title: Social Media Officer

Location: Allen, Ikeja - Lagos
Employment Type: Full-time
Industry: Travel and Tourism

Job Summary

• We are seeking a creative, organised, and digitally savvy Social Media Officer to manage the company's social media presence, increase brand awareness, engage potential customers, and support business growth through effective digital content and online marketing strategies.
• The successful candidate will be responsible for managing the company's social media platforms, creating engaging content, developing content calendars, monitoring online engagement, and promoting the company's travel packages, tour experiences, flight bookings, hotel reservations, and other travel-related services.
• The ideal candidate should have excellent communication skills, a good eye for visual content, and the ability to turn social media engagement into enquiries, leads, and sales.

Key Responsibilities
Social Media Management:

• Create, manage, and maintain the company's social media accounts, including Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
• Develop and implement social media strategies that align with the company's marketing and business objectives.
• Maintain a consistent posting schedule across all platforms.
• Ensure that all published content reflects the company's brand identity, tone, and values.

Content Creation and Planning:

• Develop weekly and monthly content calendars.
• Create engaging content, including posts, reels, short videos, stories, carousels, captions, and promotional graphics.
• Collaborate with the design team or relevant colleagues to produce quality promotional flyers and marketing materials.
• Create content that showcases travel destinations, tour packages, customer experiences, holiday offers, and travel tips.
• Research trending topics, hashtags, sounds, and content formats relevant to the travel and tourism industry.

Community Management and Customer Engagement:

• Respond promptly and professionally to comments, direct messages, and enquiries across the company's social media platforms.
• Engage with followers to build an active online community.
• Direct potential customers to the appropriate sales or customer service channels.
• Monitor customer feedback and escalate complaints or sensitive issues to the relevant department.
• Support lead generation by converting social media enquiries into potential sales opportunities.

Digital Marketing and Brand Awareness:

• Plan and execute social media campaigns to promote travel packages, holiday deals, and company services.
• Support paid social media advertising campaigns when required.
• Identify opportunities for influencer collaborations, partnerships, and user-generated content.
• Research competitors and industry trends to identify new ways to increase the company's online visibility.
• Work closely with the business development and sales teams to support promotional campaigns and revenue growth.

Analytics and Performance Reporting:

• Monitor social media performance using platform analytics and insights.
• Track key metrics such as reach, impressions, engagement, follower growth, enquiries, and conversions.
• Prepare weekly or monthly reports on content performance and campaign results.
• Recommend improvements based on audience behaviour and performance data.
• Identify high-performing content and use the insights to improve future campaigns.

Brand Reputation and Content Quality:

• Ensure all published content is accurate, professional, and consistent with the company's brand.
• Verify travel information, prices, promotional offers, and destination details before publication.
• Monitor online mentions and respond appropriately to customer feedback.
• Maintain confidentiality and follow company guidelines when handling customer information.

Key Performance Indicators (KPIs)
Performance will be measured by:

• Consistency and timeliness of content publication.
• Growth in followers and relevant audience reach.
• Engagement rates across social media platforms.
• Number of enquiries and leads generated through social media.
• Quality and creativity of published content.
• Response time to customer comments and direct messages.
• Performance of promotional campaigns.
• Accuracy and timeliness of social media reports.

Qualifications and Requirements

• HND or Bachelor's Degree in Mass Communication, Marketing, Digital Marketing, Public Relations, or a related field; relevant practical experience may also be considered.
• Previous experience managing social media accounts or creating digital content is an advantage.
• Good writing, proofreading, storytelling, and communication skills.
• Ability to create attractive social media content using tools such as Canva, CapCut, or similar applications.
• Familiarity with Instagram, Facebook, TikTok, LinkedIn, and Meta Business Suite.
• Understanding of social media analytics, audience engagement, and digital marketing principles.
• Creativity, attention to detail, time management, and organisational skills.
• Ability to work independently and collaboratively within a team.
• Interest in travel, tourism, lifestyle, and destination marketing is an advantage.

Compensation and Benefits

• Monthly salary (N150,000 monthly) to be determined by management.
• Opportunity for professional development in digital marketing and the travel industry.
• Opportunity to contribute to brand growth and marketing campaigns.
• Other benefits as determined by company policy.