Social Media Strategist

ABOUT THE ROLE

• We are seeking a creative, strategic, and data-driven Social Media Strategist to strengthen our brand presence, increase audience engagement, and drive business growth across Instagram, TikTok, Facebook, and X.
• The ideal candidate understands social media trends, creates compelling content, and knows how to turn online engagement into measurable business results. You will oversee social media strategy, content planning, execution, and performance reporting for our brands.

KEY RESPONSIBILITIES

• Develop and implement monthly social media strategies aligned with business objectives.
• Plan and manage content calendars across multiple platforms.
• Write engaging captions, compelling hooks, and effective calls to action.
• Manage paid advertising campaigns and optimize performance for reach, engagement, and ROI.
• Monitor social media trends, competitor activities, and algorithm updates.
• Manage community engagement by responding to comments, direct messages, and mentions.
• Track performance metrics, analyze results, and provide actionable recommendations.
• Collaborate with designers, videographers, and the creative intern to deliver high-quality content.

REQUIREMENTS

• B.Sc. or HND in Mass Communication, Public Relations, or a related field.
• 2–3 years of proven experience managing social media for a brand, agency, or fashion business.
• Proficiency in Canva, CapCut, or Adobe Suite for basic graphic design and video editing.
• A strong portfolio demonstrating audience growth, engagement, and campaign results.
• Solid understanding of Instagram, TikTok, Facebook, and LinkedIn algorithms.
• Excellent copywriting, storytelling, and content development skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and meet deadlines.