Digital Marketer

Redswitch is a dynamic and innovative consultancy firm that specializes in providing strategic advice and tailored solutions across a wide array of industries. With a focus on enhancing business performance and solving complex challenges, we collaborate closely with our clients to deliver measurable results that drive growth and sustainability. Whether it’s optimizing operations, improving financial performance, or navigating industry-specific challenges, we help organizations reach their full potential.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos

About the Role

• We are looking for a results-driven Performance Digital Marketer to plan, run and optimise paid campaigns that bring in new players and keep existing ones active.
• You will own the performance marketing budget, track every naira spent against registrations, first deposits and player lifetime value, and scale the channels that work.

Key Responsibilities

• Plan, launch and manage paid campaigns on Meta (Facebook and Instagram), Google Ads, TikTok, X (Twitter), Snapchat and programmatic or native networks.
• Drive player acquisition and retention, with a focus on registrations, first-time deposits (FTDs) and reactivation.
• Manage affiliate, influencer and agency partnerships, including performance-based deals and tracking.
• Set up and maintain conversion tracking, pixels, promo codes, UTMs and attribution so that data is accurate.
• Run A/B tests on creatives, audiences, landing pages and offers to lower cost per acquisition (CPA) and improve return on ad spend (ROAS).
• Work with the Media & Creative team on ad creatives, matchday banners and promotional campaigns.
• Work with the Sales, CRM and Operations teams on promotions, bonuses and campaign launches.
• Monitor budgets, analyse performance and report weekly on key metrics (CPA, FTDs, ROAS, retention).
• Make sure all campaigns follow advertising regulations, platform policies and responsible gaming standards.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications or a related field.
• 2 to 4 years of hands-on performance marketing experience; experience in betting, gaming, fintech or another high-volume consumer industry is a strong advantage.
• Proven record of managing paid ad budgets and delivering measurable results.
• Solid knowledge of Google Analytics, Google Tag Manager, Meta Ads Manager and conversion tracking.
• Strong analytical skills, comfortable with spreadsheets and reporting dashboards.
• Understanding of affiliate marketing, CPA/revenue-share models and attribution tools.
• Good copywriting and creative-brief skills.
• Excellent communication skills and the ability to work under pressure in a fast-paced environment.
• Familiarity with the Nigerian sports betting market and player behaviour is an advantage.

What We Offer

• Competitive salary of ₦540,000 per month
• The chance to help build and grow a new betting brand in a fast-growing industry
• A collaborative, energetic team and room for career growth
• Training and development opportunities.