Social Media Executive

Role summary

• We are seeking a creative, organised Social Media Executive to strengthen the clinic’s online presence and communicate clearly with current and prospective patients. The successful candidate will plan and publish engaging content, manage the clinic’s social channels, respond to enquiries professionally and track results.

Key responsibilities

• Plan and manage a social media content calendar that supports the clinic’s services, campaigns and business goals.
• Create, write and publish engaging content for platforms such as Instagram, Facebook, TikTok and LinkedIn.
• Produce or coordinate graphics, short videos, reels, stories and other digital content.
• Explain dental services and oral health topics in clear, accessible language, checking clinical information with the appropriate dental professional before publication.
• Manage comments and direct messages, respond to routine enquiries and refer clinical questions, complaints or urgent concerns to the appropriate staff.
• Coordinate with dentists and clinic staff to gather approved content, patient education material and updates.
• Obtain documented consent before creating or sharing identifiable patient content, in line with clinic procedures.
• Support promotions, campaigns, events and other marketing activities.
• Monitor social media performance and prepare regular reports on reach, engagement, enquiries and campaign results.
• Keep up with platform features and relevant social media trends, applying them in a way that fits the clinic’s brand and professional standards.
• Maintain a consistent brand voice and protect the confidentiality and reputation of the clinic and its patients.

Qualifications and experience

• Bachelor’s degree or HND in Marketing, Communications, Public Relations, Mass Communication or a related field; equivalent practical experience may be considered.
• At least 3 years of social media or digital marketing experience.
• Experience managing business or brand accounts and creating content for multiple social media platforms.
• A portfolio or examples of previous campaigns and content.
• Proficiency with social media scheduling, analytics and design or video-editing tools.
• Experience in healthcare, wellness or another regulated service environment is an advantage.

Skills and attributes

• Strong writing, editing and visual storytelling skills.
• Creative thinking and good attention to detail.
• Confidence communicating with patients and colleagues in a professional, friendly manner.
• Good organisation and ability to meet content deadlines.
• Sound judgment when handling complaints, sensitive messages and patient information.
• Ability to review performance data and use it to improve content.